E-publishing is fast becoming the preferred method for sharing
information by many people around the world. E-books and
e-booklets are now given away promotionally or are part of a
product line, resulting in increased exposure, profits and
recognition. E-publishing can create leads for new sales,
serve informative purposes, be used as a reward for signing up
for your service, e-zine, newsletter, or survey. They can be
used to solidify you as being an expert in your field.
Here are some quick tips to help you win clients using your
e-publications.
-
Write what you know:
Choose a topic about which you already have knowledge. This
is likely to prompt readers to want more of what you've got.
-
Listen to your e-zine subscribers and
customers: Write about what they want to read.
Read their comments and answer their emails personally,
professionally, and as soon as possible. If your e-zine
reader makes a suggestion you want to use let them know.
Give credit where credit is due.
-
Spelling and grammar: Use a
spell and grammar checker on all e-publications you write,
and then read what you wrote again. Ask an associate to
review your material. Two sets of eyes are better than one.
Your readers may not complain to you, but they will note
obvious mistakes and your credibility may be negatively
impacted.
-
Word of mouth promotion:
Ask your readers to recommend your e-publications to their
friends, family, co-workers, acquaintances, and as many
others as possible. Tell them how they will benefit from
reading your material. Submit your publication to various
e-lists and e-publishing sites. Promote your e-publications
online and offline.
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Try something new: Find
original ideas or subjects. Write about the issues that will
keep your customers informed. Your purpose is to find and
keep happy customers. Make your publications memorable and a
"must read".
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Be dedicated: Plan to
invest a reasonable amount of time in creating, publishing,
and supporting your e-publications. Access your email on a
regular basis to respond to inquiries, requests for
information, and general customer service.
-
Be consistent: Give your
e-publications format and style an opportunity to work. Too
many changes will confuse and frustrate your customers. Test
by adding a new section or showcasing a new idea without
doing anything drastic.
-
Have fun: Enjoy creating
your e-publications and their content. When it is fun for
you, it is usually both fun and more beneficial for your
customers.
Sharon Williams
©Sharon Williams. All Rights
Reserved.
About the Author
Sharon Williams, MVA, PREVA, is president of
The 24 Hour Secretary
and provides administrative, secretarial, marketing and
internet-based virtual support for successful but sometimes
overwhelmed executives and busy entrepreneurs. Subscribe to Smart Business =
Success, the free monthly ezine stocked with business
tips for the busy professional. Contact Sharon by email at
info@the24hoursecretary.com.
You have permission to reprint this article electronically or
in
print, as long as the text
and byline remain unedited. A courtesy
copy of your publication
would be appreciated.
Link to 8 Tips to Increase Clients through E-Publishing
E-Book
Publishing Tips
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