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8 Tips to Increase Clients through E-Publishing
E-Book Publishing Tips
E-Publishing is fast becoming the preferred method for sharing information by many people around the world. E-books and e-booklets are now given away as part of a promotion or are part of a product line, resulting in increased exposure, profits and recognition. E-publishing can create leads for new sales, serve informative purposes, be used as a reward for signing up for your service, e-zine, newsletter, or survey. They can be used to solidify your position as an expert in your field.
Here are some quick tips to help you win clients using your e-publications.
- Write what you know: Choose a topic about which you already have knowledge. This is likely to prompt readers to want more of what you've got.
- Listen to your e-zine subscribers and customers: Write about what they want to read. Read their comments and answer their emails personally, professionally, and as soon as possible. If your e-zine reader makes a suggestion o want to use let them know. Give credit where credit is due.
- Spelling and grammar: Use a spell and grammar checker on all e-publications you write, and then read what you wrote about. Ask an associate to review your material. Two sets of eyes are better than one. Your readers may not complain to you but they will note obvious mistakes and your credibility may be negatively impacted.
- Word of mouth promotion: Ask your readers to recommend your e-publications to their friends, family, coworkers, acquaintances, and as many others as possible. Tell them how they will benefit from reading your material. Submit your publication to various e-lists and e- publishing sites. Promote your e-publications on and offline.
- Try something new: Find original ideas or subjects. Write about the issues that will keep your customers informed. Your purpose is to find and keep happy customers. Make your publications memorable and a "must read".
- Be dedicated: Plan to invest a reasonable amount of time in creating, publishing, and supporting your e-publications. Access your email on a regular basis to respond to inquiries, requests for information and general customer service.
- Be consistent: Give your e-publications format and style an opportunity to work. Too many changes will confuse and frustrate your customers. Test by adding a new section or showcasing a new idea without ding anything drastic.
- Have fun: Enjoy creating your e-publications and their content. When it is fun for you, it is usually both fun and more beneficial for your customers.
Sharon Williams
©Sharon Williams. All Rights Reserved.
About the Author
Sharon Williams, MVA, PREVA, is president of The 24 Hour Secretary and provides administrative, secretarial, marketing and internet-based virtual support for successful but sometimes overwhelmed executives and busy entrepreneurs. Subscribe to Smart Business = Success, the free monthly ezine stocked with business tips for the bus professional. Contact Sharon by email.
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Link to 8 Tips to Increase Clients through E-Publishing
E-Book Publishing Tips
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8 Tips to Increase Clients through E-Publishing
Quick tips to help win clients by creating e-publications that generate leads, increase exposure profits and recognition.
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