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Search Engine
Optimization & Marketing Tools
Useful SEO& marketing tools for monitoring web
performance
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Search engine optimization
(SEO) can be achieved through a
combination of
organic,
paid inclusion and
pay-per-click methods. Utilizing these
techniques along with good
keyword/phrase
choices and a sound
viral marketing campaign will produce optimum results and bring targeted
traffic to your website.
Types of SEO
& Marketing
Strategies
There are several types of SEO and marketing strategies to choose from.
Organic Optimization — a low-cost method to promote your website and it
usually takes three to six months to see the full results of
optimizing your website. The plus to an organic approach is
that once you optimize your pages, the main part of the work
is done. You may tweak your keywords and text here and there,
but unless you completely re-design your pages you have what
you need to draw targeted traffic. Organic/non-sponsored
traffic typically get more traffic and typically produce
better close or sell rates online. Our experienced and
knowledgeable team will monitor your site and track your
results, including checking rank status and reading logs,
especially for new keywords visitors are using to find your
web site.
Pay Per Click Programs — can drive traffic to your website
immediately and may help your Google and Yahoo rankings.
Pay-per-click programs are very helpful and can give you a
presence when you can't get a strong organic ranking or
keywords/phrases are very competitive and it is difficult in
getting in the top 10 rankings. Our team will do the homework
in selecting the right keywords/phrases to bid for and to add
to your ad copy. We will also track your budget and results
Viral Marketing — websites
can generate high rankings and draw targeted traffic by
containing quality content. This content can be supplemented
by producing a quality newsletter (ezine), press releases and
affiliate marketing. These three tools will drive immediate
traffic, increase your build credibility and improve
relationships and improve search engine rankings. Our team of
copyrighting Virtual Assistants can develop and implement
strategies that continue to brand your business and achieve
your goals, seamlessly supporting your business growth.
Affiliate Programs
— creating an effective affiliate program is like having an
online sales force. It can get others to promote your
program/product and help drive traffic and sales to your
website. Our webmasters can design and automate your affiliate
program to maximize return and generate revenue even while
you're asleep. Search engines will return again and again to
your site, because your link is placed on related and similar
industry sites.
Media Releases —
On and offline media are always looking for interesting
stories and good content. Often, you can receive free
promotion for topics like launching a new website,
introducing a new product, winning a new award, etc. Our
communication specialists can create a media campaign to help
get the word out about your company.
If you feel you lack the knowledge, time or inclination to
perform these time consuming and detailed processes, our
webmasters, copywriters, and virtual assistants are your
one-stop go-to team. Through consultation with you or your
designee, we can develop a "winning" web site strategy that
will help achieve your overall goals and produce results.
Complete our
Web Services Needs Assessment
and receive a
free 30 minute consultation to determine how we can
assist you with your internet-based needs.
A representative can be reached at 410-521-7001 or via
email or
request for quote form.
Subscribe to our
free
e-mail newsletter
Smart
Business = Success,
stocked with practical business tips for busy and sometimes overwhelmed
executives and entrepreneurs. Receive a
free
marketing workbook
that
you can download and use. We respect your privacy and
never sell or rent our subscriber lists. We guarantee
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Useful
Tools |
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Reverse DNS Lookup
Description:
An accurate way to figure out what spider your website is to
track their IP Address. Just as your computer log files record
Agent Names they also record IP Addresses, and you can easily
look this up on the web.
Example of an IP Address:
209.73.14.129
Keyword
Density Analyzer
Description:
Research your keywords and general page properties from an SEO
point of view. Shows your keyword density and placement
prominence.
Link
Checker
Description: For the very best FREE link
checker, depend on W3C. It will also show you an in depth
report of re-directs. (including links resulting in your custom
404) To force it to check all your pages, make sure you check
the box, "Check linked documents recursively".
Link
Checker
Description: Enter the address (URL) of
a document that you would like to check. Please note this tool
will check to a maximum of 250 urls. It extracts a list of
anchors and links and identifies problems.
Compare
Search Engines
Description: Tools to compare two or more 'SERPS' , search
engine results pages. How does msn.com compare to msn.nl, what
ppc engines have low bids for your keywords, or what's up with
the Google update? Find out here.
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Message
from Denise Trifiletti of 
