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I broke my addiction

Last week, I was inundated with offers from marketers, coaches, Appsumo, Youzign and a bunch more. Cha-Ching, cha-ching, cha-ching. After reading marketing copy and checking reviews, I visualized spending all the $$$ money $$$ I’d intended to use for boarding fees for Spartacus, my lab, while recovering from surgery at the end of the month.… Continue Reading

How Competitive Analysis Can Positively Help Business Growth

How Competitive Analysis Can Positively Help Business Growth

Many small business owners are not aware of the importance of conducting a competitive analysis of the competition. Others are aware it is a useful tool in determining your company’s strengths and weaknesses. It is a very important goal and marketing strategy tool. There are dozens, even hundreds of companies offering a similar product or service… Continue Reading

Big Marketing Results that Work

Big Marketing Results that Work

Summer 2018 brought big marketing results for Nanette Thelemaque of InEssence Virtual Assistance. During this “Let’s Talk About It” chat, she shares details about the deep-dive she took into her business, evaluating its focus, what needed to be changed, and implementing those changes to its operation and her marketing strategies. Continue Reading

How to Create Virtual Assistant Service Packages

How to Create Virtual Assistant Service Packages

The number one question VAs normally ask is how do I create service packages? Will creating packages help me grow my business? I recently interviewed Susan Mershon, The Techie Mentor and asked these questions, along with several others. I asked because these are questions I’ve been asked numerous times (in different ways), that are difficult… Continue Reading

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