Today, I visited a few VA Web sites and was surprised to find that they did not show, anywhere, the proprietor’s name. Surprised isn’t the correct term to describe my feelings, I was dismayed!
Since I was unable to find the name of a contact person, I wondered who I would ask to speak to if I wanted to inquire about services or rates.
Furthermore, I thought, if these individuals won’t even display their names (not even on the “Contact” or “About Us” pages), why should I “trust” them to handle any of my personal and business matters? They haven’t given me reason to learn more about them or give them my trust. Boy, the red flags were being raised left and right.
Needless to say, I quickly left the site and moved on to another — and again to my dismay, found similar circumstances. Out of 6 sites I visited, 5 didn’t identify the owner (nor had a photo), and the only way to make contact was via email.
Many will say, it’s okay to omit your name, address and telephone numbers, and only provide email contact information. I say those days are long gone and those practices are dead in the water.
In today’s competitive world, and with doing business in a global marketplace, entrepreneurs need every edge available. And, if you own a service business and are afraid to even share your name with the public, I suggest you find another calling.
As I quickly moved to other sites, I’m sure other visitors will too! ???????? ?????????? ????? ??????? ?????
Are you on the road with your computer and looking for a location that offers free Wi-Fi-high-speed wireless Internet access? Then you’ll want to visit Wi-Fi Free Spot.
You’ll find state-by-state listings in the U.S. as well as listings in Europe and other parts of the world. From airports to coffee shops to hotels and resorts, you’ll never feel disconnected again.
Tip provided by Web Sources & Resources, Avery Great Results, Vol 8, #2. ?? ????? ????????????? ????? ???????? ???????
In today’s business environment, situations often change at a fast pace, and we as entrepreneurs must make adjustments accordingly. Sometimes the competition makes a move and we must react. Are we, as business owners, ready to go with the flow; or, are we resistant to change and its potential impact on our businesses?
An article in Great Results, published by Avery, talked about how people come and go and companies re-organize. It made me think about the changing trends in marketing and how plans can shift at a moment’s notice. What brought traffic to your storefront door or web site yesterday is outdated today. Sometimes trends change so fast, I wonder how many entrepreneurs are adapting or are stumbling into this new age of technology and networking advancements.
Are we utilizing social networks such as LinkIn and E-Academy? What about article writing and even blogging and podcasting? Are we strictly concerned about offline marketing, and ignoring large amounts of potential business because we aren’t savvy enough to use free and/or inexpensive marketing modalities and venues to make connections, develop relationships and eventually sell our products/services. Online marketing presents numerous benefits and increased opportunities to reach a global marketplace.
Benefits of online marketing:
*Convenience ~ customers can browse and shop 24/7
*Interactive ~ customers can visit web site and obtain information, products or services and download purchases immediately
*Customer Relationship Building~ companies can interact with customers to learn more about their needs and to build customer databases.
*Reduce Costs & Increase Efficiency~ avoid the expense of maintaining a physical store and associated expenses.
*Digital catalogs cost less to produce than printing and mailing paper catalogs.
*Greater Flexibility~ product availability, prices, and promotions can match changing market conditions.
*Access to Global Markets ~ Buyers and sellers to click from one country to another in seconds.
If you don’t have a strong, client-focused, online presence, you could be losing money with just one click of a mouse.
Having an online presence has become an important element of a complete business plan and marketing strategy. And, as change is inevitable, we should embrace it and use it to our business advantage.
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Message from Christian Mickelsen, CEO, Small Biz U
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