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Taking Charge of Relationship Marketing

Relationship marketing is the process of attracting, maintaining, and enhancing relationships with key people. It is the establishment and coordination of lines of communication between two or more parties.

Recently, I had another opportunity to take charge and solidify relationships. Read more

Technorati Tags: enhancing relationships, exceptional service, Marketing, referral, referral networks, relationship management, relationship marketing, relationships

Low-Cost Marketing Ideas Tip #1 – Develop a Plan

Before implementing a marketing campaign, the entrepreneur should develop a plan — a strategy to discover who your potential customers are and how to effectively reach them. You should be clear about your short and long term goals and objectives and how you plan to achieve them.

One of the first steps in this process is to set clear, realistic and measurable objectives, including deadlines, a budget and a breakdown of responsibilities. Read more

Technorati Tags: low cost marketing ideas tips, market analysis, market research, Marketing, marketing campaign, marketing entrepreneur, marketing plan