Have you ever heard the term “name brandâ€? Of course you have; we all have. It’s used in reference to clothing, drugs, food – practically all consumer goods. It instantly brings a vision to mind — possibly positive or negative — but something flashes across your brain when the company name or product is mentioned. How do people react when they see or here your company name or think about your product or services. Is it important?
Have you created a connection between your logo, slogan or tagline, business card and 30 second elevator speech? When thinking brand, these are what the majority of small business owners associate with the term, all tangable pieces of their image. But are they really your brand?
No! Your brand identity is really YOU. It transcends the actual physical attributes of your business. A brand creates an image of a company in your customer’s mind. It influences your customers.
We’ve put together a series of blog entries designed to help you develop a “brand identity†for your business. Start to think about the kind of image you’d like to evoke in your customers’ minds when they think about your business.
Next entry, we’ll talk about why you should even be concerned about branding.
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