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	<title>Smart Business Marketing &#187; Branding</title>
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	<link>http://www.the24hoursecretary.com/blog</link>
	<description>Smart Marketing Tips for the Busy Entrepreneurs</description>
	<lastBuildDate>Mon, 26 Jul 2010 14:31:55 +0000</lastBuildDate>
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		<title>What is your intangible &#8220;value-add&#8221;?</title>
		<link>http://www.the24hoursecretary.com/blog/branding/hiring-va-bring-valueadd-business/</link>
		<comments>http://www.the24hoursecretary.com/blog/branding/hiring-va-bring-valueadd-business/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 13:00:19 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[intangible assets]]></category>
		<category><![CDATA[value-adds]]></category>

		<guid isPermaLink="false">http://www.the24hoursecretary.com/blog/?p=299</guid>
		<description><![CDATA[I am often asked, &#8220;how do you retain loyal clients?&#8221; While this seems a simple question, it isn&#8217;t! The immediate, traditional responses that comes to mind include showcasing your expertise, and provide quality products, and superior customer service. However, an often overlooked factor impacting customer loyalty is the &#8220;value-add&#8221;. What is value-add? Value-add is often [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is This an Issue of Ethics or a New Trend?</title>
		<link>http://www.the24hoursecretary.com/blog/branding/is-this-an-ethics-issue/</link>
		<comments>http://www.the24hoursecretary.com/blog/branding/is-this-an-ethics-issue/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 19:58:03 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[VA Industry News]]></category>
		<category><![CDATA[VA Journal]]></category>

		<guid isPermaLink="false">http://www.the24hoursecretary.com/blog/?p=287</guid>
		<description><![CDATA[Ethical behavior, as defined by in the Free Dictionary is &#8220;action taken in accordance with principles of conduct that are considered correct, and conforming to accepted standards of social or professional behavior&#8221;. Today, I received a request for quote from a potential client. She wrote: &#8220;I need someone to pass a typing test that can [...]]]></description>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>5 Article Writing Tips that Build Brand, and Increase Traffic, Leads and Profits</title>
		<link>http://www.the24hoursecretary.com/blog/branding/5-article-writing-tips-build-brand-increase-traffic-leads-profits/</link>
		<comments>http://www.the24hoursecretary.com/blog/branding/5-article-writing-tips-build-brand-increase-traffic-leads-profits/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 13:00:04 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Low Cost Marketing Ideas to Increase Sales]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[VA Industry News]]></category>
		<category><![CDATA[article writing tips]]></category>
		<category><![CDATA[build brand]]></category>
		<category><![CDATA[increase traffic and profits tips]]></category>

		<guid isPermaLink="false">http://www.the24hoursecretary.com/blog/?p=244</guid>
		<description><![CDATA[A popular, proven strategy that builds brand identity, increases recognition as an expert amongst peers, and helps label you as an influential source in your target market is article writing. However, if you are unsure of the topics that would resonate with your potential customers, or are unaware of resources to help develop an article [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Taking Charge of Relationship Marketing</title>
		<link>http://www.the24hoursecretary.com/blog/branding/take-charge-relationship-marketing/</link>
		<comments>http://www.the24hoursecretary.com/blog/branding/take-charge-relationship-marketing/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 15:49:05 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Low Cost Marketing Ideas to Increase Sales]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[VA Journal]]></category>
		<category><![CDATA[enhancing relationships]]></category>
		<category><![CDATA[exceptional service]]></category>
		<category><![CDATA[referral]]></category>
		<category><![CDATA[referral networks]]></category>
		<category><![CDATA[relationship management]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://www.the24hoursecretary.com/blog/?p=65</guid>
		<description><![CDATA[Relationship marketing is the process of attracting, maintaining, and enhancing relationships with key people. It is the establishment and coordination of lines of communication between two or more parties. Recently, I had another opportunity to take charge and solidify relationships. Taking Referrals One Step Further ?????? ????? ???? ???????? ????? ???? ????? I was contacted [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Plagiarism Strikes Again</title>
		<link>http://www.the24hoursecretary.com/blog/uncategorized/plagiarism-strikes-again/</link>
		<comments>http://www.the24hoursecretary.com/blog/uncategorized/plagiarism-strikes-again/#comments</comments>
		<pubDate>Sat, 28 Jul 2007 17:38:26 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[VA Industry News]]></category>

		<guid isPermaLink="false">http://www.the24hoursecretary.com/blog/?p=28</guid>
		<description><![CDATA[You know, ever so often I visit a very useful web site, Copyscape, to check if anyone has copied language from my web site. Most times, I&#8217;m lucky and find no perpetrators. Recently, however, I&#8217;ve identified three sites that have blatantly copied verbiage from my homepage and two other sections of the site. Now of [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Frankelâ€™s Laws of Big Time Branding</title>
		<link>http://www.the24hoursecretary.com/blog/branding/frankel%e2%80%99s-laws-of-big-time-branding/</link>
		<comments>http://www.the24hoursecretary.com/blog/branding/frankel%e2%80%99s-laws-of-big-time-branding/#comments</comments>
		<pubDate>Sun, 13 May 2007 19:08:16 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.the24hoursecretary.com/blog/?p=17</guid>
		<description><![CDATA[Prime Directive: Branding is not about getting your targets to choose you over your competition. Branding is about getting your prospects to see you as the only solution to their problem. First Law of Big Time Branding: Brands are not about you. Brands are about them. Second Law: If the branding is wrong, so as [...]]]></description>
		<wfw:commentRss>http://www.the24hoursecretary.com/blog/branding/frankel%e2%80%99s-laws-of-big-time-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reviewing Your Brand Promise</title>
		<link>http://www.the24hoursecretary.com/blog/branding/reviewing-your-brand-promise/</link>
		<comments>http://www.the24hoursecretary.com/blog/branding/reviewing-your-brand-promise/#comments</comments>
		<pubDate>Fri, 11 May 2007 19:07:34 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.the24hoursecretary.com/blog/?p=16</guid>
		<description><![CDATA[Your brand promise is only what customers see but also what they FEEL. The eyes and brain create a kaleidoscope of impressions: past and present; real and perceived; rational and emotional. It is what is physically in front of customerâ€™s eyes and senses, and then what the brain does with that information. No one will [...]]]></description>
		<wfw:commentRss>http://www.the24hoursecretary.com/blog/branding/reviewing-your-brand-promise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promise of Brand Associations</title>
		<link>http://www.the24hoursecretary.com/blog/branding/promise-of-brand-associations/</link>
		<comments>http://www.the24hoursecretary.com/blog/branding/promise-of-brand-associations/#comments</comments>
		<pubDate>Wed, 09 May 2007 19:06:55 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.the24hoursecretary.com/blog/?p=15</guid>
		<description><![CDATA[The next element is one most associated with brand identity â€“ the specific physical items that make up the brand. By consistently using brand associations you successfully build brand awareness and can leverage your brand to help increase sales and obtain clients. These artifacts are designed to work together, be used consistently, and be given [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promise of Brand Story</title>
		<link>http://www.the24hoursecretary.com/blog/branding/promise-of-brand-story/</link>
		<comments>http://www.the24hoursecretary.com/blog/branding/promise-of-brand-story/#comments</comments>
		<pubDate>Mon, 07 May 2007 19:06:16 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.the24hoursecretary.com/blog/?p=14</guid>
		<description><![CDATA[The brand story describes your history, along with how your history adds value and credibility to the brand. It usually includes a summary of your products or services and illustrates how your unique philosophy or methodology impacts when you offer. In a nutshell, your brand must be important to your core customers. Competitive prices might [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Promise of Brand Loyalty</title>
		<link>http://www.the24hoursecretary.com/blog/branding/promise-of-brand-loyalty/</link>
		<comments>http://www.the24hoursecretary.com/blog/branding/promise-of-brand-loyalty/#comments</comments>
		<pubDate>Sat, 05 May 2007 19:05:25 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.the24hoursecretary.com/blog/?p=13</guid>
		<description><![CDATA[Brand loyalty is the ultimate goal a company sets. It occurs because clients perceive that YOU, the Brand, offers the right product, features, images, level of quality, etc. at the right price. This perception becomes a foundation for a new buying habit and sustained relationship. Brand loyalty is also important because of the following economic [...]]]></description>
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		<slash:comments>0</slash:comments>
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