What is a marketing calendar?
A marketing calendar is typically a 12 month description of what you plan to do, from a marketing perspective. It is the creation of a system and process you can monitor your marketing activities by, on a weekly, monthly and yearly basis.
A marketing calendar assists in launching your marketing vehicles (tools) that can drive you to your goal in a structured and thought-out manner. It helps you effectively coordinate all your marketing efforts, assists in establishing a budget, crystallizes your focus, provides consistency, and allows you to see the value in your marketing program. It is a vital tool in your marketing arsenal.
Why create a marketing calendar?
One of the main reasons for creating a marketing calendar is to monitor results, preventing marketing lapses that cause the “feast and famine” effect many businesses experience. The calendar helps track regularly actionable occurring activities, such as writing and submitting articles to online directories, creating blog posts, participating in social networking activities, posting videos, etc.
It is an important tool that lets you know exactly when you need to:
begin doing a specific marketing tactic
see each step you need to take to implement a specific strategy
identify gaps in your marketing schedule throughout the year
Part 2 of Have You Created Your Marketing Calendar will identify types of activities to include in your marketing calendar, steps to follow and a call to action.
Relationship marketing is the process of attracting, maintaining, and enhancing relationships with key people. It is the establishment and coordination of lines of communication between two or more parties.
Recently, I had another opportunity to take charge and solidify relationships. Read more
The 24 Hour Secretary leads a team of 100 Virtual Assistants to help voter registration and Election Day run smoothly.
Baltimore, MD, November 20, 2008 – September 17, 2008, marked the beginning of one of the largest projects undertaken by a team of Virtual Assistants. InfoVoter Technologies, a voter access, voter protection and election administration technologies and services company contracted The 24 Hour Secretary (http://www.the24hoursecretary.com) for a 45-day marathon transcribing voter registration requests and complaints from more than 45,000 respondents during the nationwide election. Read more
What a whirlwind trip around the globe!
The Podcast & Blog Hopping VA Tour ended Tuesday, May 15th, and I miss it. It was fun visiting VA and other entrepreneurs and chat about the virtual assisting industry. I plan on brainstorming to design another campaign, even if its only stopping by a VA site once a week or so, to chat about the industry.
I’d be interested in hearing others’ ideas on continuing the journey — maybe we can form a collaborative relationship and spread the word about the industry more.
I’m game, any takers?
What a whirlwind trip around the globe!
The Podcast & Blog Hopping VA Tour ended Tuesday, May 15th, and I miss it. It was fun visiting VA and other entrepreneurs and chat about the virtual assisting industry. I plan on brainstorming to design another campaign, even if its only stopping by a VA site once a week or so, to chat about the industry.
I’d be interested in hearing others’ ideas on continuing the journey — maybe we can form a collaborative relationship and spread the word about the industry more.
I’m game, are you?
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