What is a marketing calendar?
A marketing calendar is typically a 12 month description of what you plan to do, from a marketing perspective. It is the creation of a system and process you can monitor your marketing activities by, on a weekly, monthly and yearly basis.
A marketing calendar assists in launching your marketing vehicles (tools) that can drive you to your goal in a structured and thought-out manner. It helps you effectively coordinate all your marketing efforts, assists in establishing a budget, crystallizes your focus, provides consistency, and allows you to see the value in your marketing program. It is a vital tool in your marketing arsenal.
Why create a marketing calendar?
One of the main reasons for creating a marketing calendar is to monitor results, preventing marketing lapses that cause the “feast and famine” effect many businesses experience. The calendar helps track regularly actionable occurring activities, such as writing and submitting articles to online directories, creating blog posts, participating in social networking activities, posting videos, etc.
It is an important tool that lets you know exactly when you need to:
begin doing a specific marketing tactic
see each step you need to take to implement a specific strategy
identify gaps in your marketing schedule throughout the year
Part 2 of Have You Created Your Marketing Calendar will identify types of activities to include in your marketing calendar, steps to follow and a call to action.
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