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Category Archives: Marketing

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How Competitive Analysis Can Positively Help Business Growth

How Competitive Analysis Can Positively Help Business Growth

Many small business owners are not aware of the importance of conducting a competitive analysis of the competition. Others are aware it is a useful tool in determining your company’s strengths and weaknesses. It is a very important goal and marketing strategy tool. There are dozens, even hundreds of companies offering a similar product or service… Continue Reading

Big Marketing Results that Work

Big Marketing Results that Work

Summer 2018 brought big marketing results for Nanette Thelemaque of InEssence Virtual Assistance. During this “Let’s Talk About It” chat, she shares details about the deep-dive she took into her business, evaluating its focus, what needed to be changed, and implementing those changes to its operation and her marketing strategies. Continue Reading

Chat with a VA Industry Leader – Kim Gray

Chat with a VA Industry Leader – Kim Gray

EPISODE – MS. KIM GRAY BIO My First Coaching Client supports introverted coaches and VAs who want to create nurturing relationships and need a laid-back approach for meeting people and attracting business. I am an introvert and private person which becomes a blessing and a curse at times. I’ve realized a balance in my business by working with a variety… Continue Reading

Should You Be Doing Social Media Marketing?

Should You Be Doing Social Media Marketing?

Social Media Marketing? If you own a business and are not involved with social media marketing, you are missing out on many opportunities. Sites like Facebook, Instagram, and Twitter are where the world is hanging out. That includes your customers! One basic marketing principle that will never change is you need to be where your market is.… Continue Reading

Chat with a VA Industry Leader – Kathie Thomas

Chat with a VA Industry Leader – Kathie Thomas

EPISODE – MS. KATHIE THOMAS BIO Kathie is the Virtual Assistant Queen! Founder of Australia’s first Virtual Assistant Network in 1996, she registered her own business “A Clayton’s Secretary” in 1994. Kathie is a Virtual Assistant Coach & Trainer and has trained and mentored many VAs during the life of her business. Additionally, she is an award-winning… Continue Reading

Why lead magnets are important for fantastic business growth

Why lead magnets are important for fantastic business growth

What are lead magnets (opt-in, ethical bribe)? Why are they important for fantastic business growth?   A lead magnet is an irresistible offer given in exchange for a website visitor’s information. Usually their email address.   It is an integral part of a sales funnel and provides an opportunity for future engagement. Lead magnets introduce… Continue Reading

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