What are the characteristics of social media key influencers?
I know people have various attributes, but I’m asking which is the “most” important.
Think about it…
Entrepreneurs use social media to brand their businesses and sell products and services. But, if you’re not very good at connecting with potential customers, how do you get it done? One method is to work with a social media key influencer.
One accepted characteristic is having a large amount of follower engagement. Count views, likes, comments, and shares. Influencers with 10,000 to 100,000 followers offer a good combination of resonance and reach.
Markerly, a network that connects brands with influencers reports this is an important characteristic of a social media influencer. While reach is important, numbers alone can’t confirm an influencer can persuade followers to take the desired action.
Characteristics of Social Media Key Influencers
Social media key influencers have specific characteristics including:
knowledgeable about the subject matter
ability to determine the best time to make an endorsement
Social media key influencers are subject matter experts… resourceful people who share meaningful information. They build their loyal audiences from follower trust because they are honest, credible and authentic.
Knowledge, training, and communication
In 2016, 51 percent of marketers believed they get better customers from influencer marketing. That’s because relationships begin with trust in the influencer’s knowledge about the subject matter. Followers believe trusted experts have developed skills through formal and/or informal training. which shows when they speak about the referenced topic.
Social Media key influencers have the ability to communicate and interact with the masses. They use these skills to increase their audience and sphere of influence. These capabilities can impact response to your offerings.
Awareness and power of persuasion
Another characteristic of expert social media influencers is knowing when to stimulate awareness. Then apply the influence to encourage followers to respond to a specific message. Using this power of persuasion and endorsements facilitates behavior and mindset change.
As the old saying goes, “an endorsement is like money in the bank”.