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Characteristics of Social Media Key Influencers

Characteristics of Social Media Key Influencers

What are the characteristics of social media key influencers?
I know people have various attributes, but I’m asking which is the “most” important.
Think about it…

Entrepreneurs use social media to brand their businesses and sell products and services. But, if you’re not very good at connecting with potential customers, how do you get it done? One method is to work with a social media key influencer.


Check the numbers

One accepted characteristic is having a large amount of follower engagement. Count views, likes, comments, and shares. Influencers with 10,000 to 100,000 followers offer a good combination of resonance and reach.

Markerly, a network that connects brands with influencers reports this is an important characteristic of a social media influencerWhile reach is important, numbers alone can’t confirm an influencer can persuade followers to take the desired action.

Characteristics of Social Media Key Influencers

Social media key influencers have specific characteristics including:
  • trustworthiness
  • knowledgeable about the subject matter
  • ability to determine the best time to make an endorsement
  • reach large groups of targeted audience
  • the power of persuasion
Social media key influencers are subject matter experts… resourceful people who share meaningful information. They build their loyal audiences from follower trust because they are honest, credible and authentic.

Knowledge, training, and communication

In 2016, 51 percent of marketers believed they get better customers from influencer marketing. That’s because relationships begin with trust in the influencer’s knowledge about the subject matterFollowers believe trusted experts have developed skills through formal and/or informal training. which shows when they speak about the referenced topic.
Social Media key influencers have the ability to communicate and interact with the massesThey use these skills to increase their audience and sphere of influence. These capabilities can impact response to your offerings.

Awareness and power of persuasion

Another characteristic of expert social media influencers is knowing when to stimulate awareness. Then apply the influence to encourage followers to respond to a specific message. Using this power of persuasion and endorsements facilitates behavior and mindset change.

As the old saying goes, “an endorsement is like money in the bank”.

Confirming key influencer status

Anyone can have a high number of followers. The question is, what other qualities should the social media influencer possess that sway follower opinions and the decision to take action?
Tell us the characteristics you feel a person must own to be a social media key influencer.
Filed Under: Marketing, Social Media, Videos


Meet the author:

Sharon is an Online Marketing & Social Media Consultant and the President of The 24 Hour Secretary. She helps clients develop and implement online marketing strategies that showcase their brand and grow the business. Subscribe to Smart Business = Success for tips and strategies for building your business.

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